Reaching Out with Swine Flu in the Air
Q: I see a lot of potential for the H1N1 flu to disrupt fundraising and fundraisers. How should an organization handle this situation if they are faced with having to cancel a planned event or...
View ArticleThe Missing Conversation: Why Communications Advocacy Should Remain #1 on...
I was confronted (yet again) last week with a pointed reminder of one of philanthropy’s biggest Achilles’ heels – the often overlooked or misunderstood importance of integrating innovative...
View ArticleHow to Communicate Effectively in Troubled Times
In troubled times – be it war, a shaky economy, or political uncertainty – it’s harder than ever to engage your audiences. There’s just so much on everyone’s mind. So how do you keep communication...
View ArticleGuarding Your Nonprofit Brand and Guiding Your Marketing Partnerships:...
Read the case study on the Komen-KFC partnership. Choosing a corporate partner or sponsor for your nonprofit has tremendous potential to either help or harm your organization and its mission. There are...
View ArticleCommunicating on Difficult Issues (Case Study)
Question: As a small domestic violence service agency in rural Pennsylvania, we face a real communications challenge. Whenever we publicize our existence or events or what have you, our communications...
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Busted Nonprofit Brand: Anatomy of a Corporate Sponsorship Meltdown (Case Study)
Read the analysis of how the Komen-KFC partnership damaged the Komen brand. Judging by the list of corporate sponsors on its website, it’s hard not to conclude that Susan G. Komen for the Cure®...
View Article5 Marketing Innovations for Tough-Times Results (Case Study)
Every nonprofit organization serving a geographically-sprawling base struggles to find feasible ways to build awareness and engagement among such a widespread group. Add to that the challenge of...
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Be Prepared—Crisis Communications Checklist
Review these useful insights on nonprofit outreach in the shadow of the Boston Marathon bombings, from nonprofit marketers and fundraisers like you. My heart and head were heavy in the wake of the...
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